Virtual reality is often referred to as an “empathy machine,” a term coined in 2015 by tech entrepreneur and artist Chris Milk in a TED Talk. The idea is that while reading about something, or even watching a documentary, can be moving, there’s something uniquely intimate about virtual reality. It puts you “in” a situation in a way that other media doesn’t.
I’ve written before about how this idea has taken hold in service of social causes, and how “future tech” that’s really right around the corner could take empathy to a whole new level. Research is ongoing into what really happens when people put on VR headsets. Do they really feel more empathy for the characters they’re “watching,” or for people who experience the things they “experience” in VR? Some evidence shows that the answer is yes, but feedback about overwhelm and empathy fatigue after VR experiences is also common.
A couple of weeks ago Jeremy Bailenson, one of the foremost experts on VR, wrote in WIRED about some new evidence that the most effective way to create empathy through a VR experience is to make the user move around.
Bailenson, a professor of communication at Stanford, conducted a study in 2013 in which participants simulated being colorblind. Half used their imagination, while the other half used VR. They were then asked to lift up and sort objects in VR. The results showed that those who had experienced colorblindness in VR had a much harder time completing the task, and after the study, they spent a lot more time helping others when asked to do so.
The next study Bailenson plans to release will show a correlation between moving around a virtual coral reef and subjects’ desire to know more about ocean conservation.
He goes into a lot more detail in the piece, which you should read! This strategy of making people move around while having a VR experience might be the answer to a lot of criticisms of empathy focused VR. It makes sense to me just from a muscle-memory standpoint, but it will be interesting to see what the data shows about how VR, movement, and empathy are actually connected in our brains.